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Now, this marketing mix is beginning to show its age, as the customer journey has morphed over the past few decades. In today’s crowded marketplace, successful businesses need to move beyond trying to shout louder than their competitors and focusing on sales alone.
This is where the 0 Es come into play. By modernizing the old marketing mix and focusing on the customer’s needs and wants, companies can create a marketing strategy that drives business exponentially, by making customers experience a connection to them and become brand advocates.
Done right, experiential marketing helps customers feel connected and become loyal brand advocates.

Malezya Dili

Sekarang, campuran pemasaran ini mula menunjukkan umurnya, kerana perjalanan pelanggan telah berkembang sejak beberapa dekad yang lalu. Di pasaran yang penuh sesak hari ini, perniagaan yang berjaya perlu bergerak melampaui cuba menjerit lebih kuat daripada pesaing mereka dan memberi tumpuan kepada jualan sahaja.
Di sinilah 0 Es bermain. Dengan memodenkan campuran pemasaran lama dan memberi tumpuan kepada keperluan dan keinginan pelanggan, syarikat boleh membuat strategi pemasaran yang memacu perniagaan secara eksponen, dengan membuat pelanggan mengalami sambungan kepada mereka dan menjadi penyokong jenama.
Selesai dengan betul, pemasaran pengalaman membantu pelanggan merasa bersambung dan menjadi penyokong jenama setia.

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Malezya Dili
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